Digital out-of-home (dOOH) advertising is a powerful way to reach audiences in the real world. But it’s hard to keep content fresh and appealing.
That’s where Hashtag’d can help.
Our platform is designed to help dOOH networks to collect, curate and leverage social content - whether that’s uploaded directly to a secure microsite from a QR code, or gathered from social media like Instagram or X. It’s a tool that makes it easy to find the best content, and to use it to power your network quickly and safely.
Think of us like invisible plumbing that keeps everything running smoothly, so you can focus on the creative stuff.
We’ve worked with dOOH networks and their clients across a range of sectors, from retail to transport, from hospitality to entertainment. Here’s some examples:
- Tourism: We powered an activation for a digital outdoor network which showcased selected live-updating selfies of tourists and local people enjoying a specific festival in a city. The content was displayed on screens in the city centre, and also shared on social media. Participants enjoyed their 15 minutes of fame and the screens were more engaging as people checked to see if they'd been featured.
- Consumer Goods: We partnered with a dOOH network, a creative agency and a major consumer goods brand to create a campaign that showcased user-generated content of inspiring quotes from consumers who were using the product to help them achieve a healthier lifestyle. Selected posts were featured at major UK train stations, and the campaign was supported by a social media competition.
- Beverages: Working with a dOOH network and their clients, we powered a live experience featuring a live-updating pledge counter alongside selected UGC posts drawn from social media to promote a new product launch which had a theme of environmental responsibility.
We know timings can be tight, so we’re quick: one campaign turnaround happened within 48 hours from brief to going live. So let’s talk! Grab a 15-minute demo today: