The Hashtag’d Platform
GATHER
SIFT & SELECT
USAGE RIGHTS
DEPLOY
The world's top brands use our platform for trusted consumer creativity. Here are some of the key features they rely on...
Gather
Every Network, Every Post
- Combine content directly uploaded & shared to any major network
- These include Instagram, Twitter, YouTube, and replies on Facebook
- Your consumer creativity can include text, photo and video posts
Gather
Real and Real-Time
- As soon as a social post is made it's available within Hashtag'd
- There's no delay, no waiting, just trusted consumer creativity
- We don't limit you and we don't charge more for real-time responsiveness
Gather
Consumers + Influencers
- Combine the best of influencer and rights-managed consumer content
- Whitelist your existing influencers so you don't ask them for usage rights
- Amplify influencer activations by having their followers contribute too
Sift & Select
TreasureHunter™ Technology
- Specify your perfect post in 6 criteria and let the platform do the rest
- Advanced machine learning sifts with photo understanding and logo recognition
- Natural language AI selects submissions by sentiment and contextual meaning
Sift & Select
Auto-Actions Save You Time
- Powerful auto-actions can automatically disqualify content that's not right
- Remove submissions that feature inappropriate content in over 20 languages
- Match keywords like your competitors' names or common complaint topics
Sift & Select
Cloud Moderation
- Optionally let our 24x7 human moderators keep your campaign on track
- Three human moderators will check every submission against your criteria
- Ideal for out-of-hours coverage or for one-off campaign bursts
Usage Rights
Get Permission To Use
- With easy rights management, you request permission with a click
- Contributors can respond directly on-network, maximising participation
- You get a comprehensive audit trail, supporting legal and compliance
Usage Rights
Go Comprehensive
- Our optional comprehensive entry confirmation goes a step further
- Contributors go to a microsite we run on your behalf to confirm
- You can age-gate and collect extra info in a GDPR-compliant way
Usage Rights
Across Every Network
- Whichever type you choose, rights management works across networks
- Uniquely in one click, you can gain permission to use social content
- We offer enterprise-grade auditing and compliance features
Deploy
Deploy Everywhere
- Deploy your selection of rights-managed consumer content everywhere
- Cluster specific streams of content to power individual media channels
- Keep on top of your campaign with a live-updating analytics dashboard
Deploy
Fuel Paid Social Ads
- Make consumer creativity fuel your next Instagram or Facebook ad campaign
- Our platform auto-generates new ad creatives as soon as content is ready
- Dynamic optimization tech means more creative options can increase your ROI
Deploy
Leverage in out-of-home
- Keep your digital outdoor ads dynamic with live social content
- Ensure you comply with even the strictest moderation waivers
- We're pre-integrated with some of the world's top OOH media owners
Deploy
Feed Dynamic Rich Media
- Let your banner ads come to life with trusted consumer creativity
- Our feeds integrate straight into the leading rich media ad studio
- If needed, we can even serve content directly from our 150+ PoP CDN
