Facts & Research

Trusted consumer creativity helps shift perceptions and sell products.
We've collected some key facts & figures to quantify this.

6.7x
more UK consumers trust other people than trust brands.
Source: Hashtag'd Research via GCS; 500+ respondents, UK adults 18+, June 2018

52%
of UK consumers think many, most or all existing ads are not authentic
Source: Hashtag'd Research via GCS; 500+ respondents, UK adults 18+, June 2018

3x
increase in dwell time by showcasing user generated content on your website
Source: Hashtag'd Proprietary Study, Summer 2017

10x
increase in average user-generated vs brand-generated video views on YouTube
Source: Octoly research, November 2013

81%
of consumers say what they see on social media impacts their purchase behavior
Source: Forbes/MarketForce research, 2012

Ready to put consumer creativity to work?