Facts & Research
Trusted consumer creativity helps shift perceptions and sell products.
We've collected some key facts & figures to quantify this.
We've collected some key facts & figures to quantify this.
6.7x
more UK consumers trust other people than trust brands.
Source: Hashtag'd Research via GCS; 500+ respondents, UK adults 18+, June 2018
Source: Hashtag'd Research via GCS; 500+ respondents, UK adults 18+, June 2018
52%
of UK consumers think many, most or all existing ads are not authentic
Source: Hashtag'd Research via GCS; 500+ respondents, UK adults 18+, June 2018
Source: Hashtag'd Research via GCS; 500+ respondents, UK adults 18+, June 2018
3x
increase in dwell time by showcasing user generated content on your website
Source: Hashtag'd Proprietary Study, Summer 2017
Source: Hashtag'd Proprietary Study, Summer 2017
10x
increase in average user-generated vs brand-generated video views on YouTube
Source: Octoly research, November 2013
Source: Octoly research, November 2013
81%
of consumers say what they see on social media impacts their purchase behavior
Source: Forbes/MarketForce research, 2012
Source: Forbes/MarketForce research, 2012
