Case Study: BIMA

The British Interactive Media Association's annual awards ceremony had an extra bit of social sparkle this year!

CHALLENGE:

The British Interactive Media Association wanted to showcase and extend the buzz around their annual awards ceremony by encouraging partipants to share their evening with the hashtag #bimaawards

OUR SOLUTION:

The BIMA team and their delivery partners used our 'Live Event' product to select submissions shared in realtime from Instagram and Twitter, and approve them for display on big screens around the venue as well as ready to be showcased on the BIMA website.

THE OUTCOME:

An outstanding evening was extended to become a social media event too, with photos and quotes shared widely and the screens a huge hit with attendees.