Case Study: Tribeca Film Festival

Tribeca Film Festival curated short videos from Vine tagged #6SECFILMS - and had their audience vote to find a winner.

CHALLENGE:

Tribeca Film Festival wanted to engage their audience more than ever before, as well as experiment with the unique storytelling capabilities of Vine for the first time.

OUR SOLUTION:

They used the Hashtag'd "Video Challenge" product to curate audience submissions with the #6SECFILMS hashtag, managing rights via our 'Entry Confirmation' feature before putting their shortlist through to audience vote with our social voting capability across Twitter and Facebook.

THE OUTCOME:

Tribeca Film Festival engaged a whole new community of shortform film-makers, with hundreds of creative submissions. In the voting phase tens of thousands of votes were cast, determining the first-ever 'Audience Choice' award as well as securing earned reach and driving buzz around the Tribeca Film Festival.