Case Study: Tribeca Film Festival
Tribeca Film Festival curated short videos from Vine tagged #6SECFILMS - and had their audience vote to find a winner.
Tribeca Film Festival wanted to engage their audience more than ever before, as well as experiment with the unique storytelling capabilities of Vine for the first time.
They used the Hashtag'd "Video Challenge" product to curate audience submissions with the #6SECFILMS hashtag, managing rights via our 'Entry Confirmation' feature before putting their shortlist through to audience vote with our social voting capability across Twitter and Facebook.
Tribeca Film Festival engaged a whole new community of shortform film-makers, with hundreds of creative submissions. In the voting phase tens of thousands of votes were cast, determining the first-ever 'Audience Choice' award as well as securing earned reach and driving buzz around the Tribeca Film Festival.