Case Study: L'Oréal NYX Professional Makeup

L'Oreal's fast-growing cosmetics brand NYX needed to drive engagement amongst the UK's savviest social make-up artists.


L'Oréal's social-first cosmetics brand NYX had stepped up their activity in the UK. They wanted to engage some of the savviest make-up artists on social media, in a matter of months.


The team used our "Video Challenge" and "Social Hub" products to create the #UKFACEAWARDS, a first-in-country cross-platform social campaign curating video submissions from Instagram and YouTube through several stages, including user voting, all powered by Hashtag'd.


We got the team up and running within just a few weeks, driving millions of potential impressions and fostering engagement with key influencers across social media. Next year's campaign is already being planned!