Blog: This Is How Brands Should Use Hashtags On Instagram, Facebook, Twitter, & YouTube!

How should your brand use hashtags?

Hashtags are way more than a fad. They’re a key identifier that matches your audience with your content, a totem that helps organize the world’s information. Hashtags are can make or break your brand’s growth and exposure. The great thing about hashtags is that almost every social media platform has utilized some form of hashtags — the bad thing is that every social media platform does not use them in the same way.

So what are the differences between hashtags on each social network? How should you use hashtags? And how many hashtags should you use per post?

We’re about to answer all your questions!

How Should I Use Hashtags On Instagram?

Instagram uses hashtags the same way that Twitter and Facebook uses them. They are searchable and clickable. Hashtags on Instagram allows people to search for keywords or phrases in hashtag form to look up relevant content within their niche. Instagram’s entire network relies on hashtags for discovery. Without hashtags, it would be very difficult to find content — the only other way of looking for items is through location and through usernames, which wouldn’t allow a wide scope of exploration for users. When you’re posting as a brand to Instagram, don’t hold back; research has shown that as many as 5 to 12 hashtags per post are the ‘sweet spot’ for discoverability.

How Should I Use Hashtags On Twitter?

Twitter started the hashtag phenomenon, so it’s a great platform to maximize hashtag usage. Discovering hashtagged content through their Explore function is as easy as typing in something that you want to look for. Twitter also allows for hashtags in your biography as well, which means it’s even more effective at putting you in front of your ideal audience. Twitter heavily promotes the use of hashtags, and we would to. A good guideline to follow is to use up to two hashtags in each of your tweets to gain engagement. Twitter’s hashtag usage is most similar to Instagram, where it actually provides value for users searching for keywords.

How Should I Use Hashtags On Facebook?

Facebook has a very different method of using hashtags. Although limited support for the feature was introduced to the platform in 2013, extensive use of hashtags on Facebook hasn’t been broadly adopted by major companies and brands. In fact a research by Social Media Today states that posts with several hashtags on Facebook got less engagement ( than posts without hashtags. The main reason we recommend adding one or two to your initiative-driven brand Facebook posts? To curate your audience’s replies. If you’re using an advanced earned content platform like Hashtag’d it will listen for audience replies to any posts you make which features a specific hashtag and curate that earned content — ready for you to incorporate into future campaigns.

How Should I Use Hashtags On YouTube?

YouTube subtly rolled out hashtag support for video searches in 2016. It’s a subtle change, but it can actually be quite the game changer. Reason? If you use hashtags in your videos, anyone who searches for those hashtags will only find videos with a matching hashtag, meaning that you can get hugely specific audiences viewing your videos. You should add hashtags into your title and description, but don’t go overboard. 2–3 hashtags on YouTube are more than enough to get your point across. Make sure they are relevant or Google won’t actually display it for you (For some light reading, here is Google’s guidelines on Hashtags for YouTube). Try to integrate a few into some of your newer videos and see what it does for your engagement. It could definitely help!

In short: every social network has their own personality. They’re all different, and the way they use hashtags are also different. Don’t assume you can just run the same content for each network. Coming up with a good strategy for each unique social media network and implementing them is something you should strive to do if you want to succeed. However one thing is universal across each network: these are dynamic and conversational platforms, where your audience is just as capable of creating and sharing great content as you are. If you want to start leveraging that, be sure to check out our earned content platform at Hashtag’d!