Case Study: IMAX

When IMAX wanted to select & feed the latest rave social media reviews of SPECTRE® to dynamic online ads, they knew who to ask.

CHALLENGE:

As the home of 'the world’s most immersive movie experience’ there was no shortage of fans raving about having seen the latest instalment of a decades-long spy legacy at the hugely impressive IMAX large-format screens. But how could the brand use that social buzz to extend their bookings and encourage even more people to buy their tickets?

OUR SOLUTION:

IMAX and their agency partners Starcom MediaVest used TreasureHunter™ within the Hashtag'd platform to curate attendees' social posts and filter by messaging and positive sentiment. Once appropriate social posts were discovered, the team used the Hashtag'd rights management capabilities to gain usage rights from participants, before feeding this social content directly into compelling Content@Scale-powered digital display and Twitter advertisements showcasing these authentic third-party reviews to drive brand advocacy and encourage further IMAX bookings.

THE OUTCOME:

The brand saw unprecedented engagement and clickthrough from their authentic social content ads which extended sell-out bookings, ensuring an impressive return on investment - it was so successful they immediately commissioned their next campaign with Hashtag'd.