Case Study: RSPCA

The RSPCA wanted to spread the word about their brand and drive fundraising with a positive and engaging message.

CHALLENGE:

Each year the RSPCA looks to drive fundraising; this year they chose to drive social as a key part of their awareness-raising efforts, but were conscious of the cost of developing a custom solution - as well as being aware of the need for solid moderation capabilities to ensure all submissions met their guidelines.

OUR SOLUTION:

The RSPCA and their creative agency used our 'Photo Contest' product to run their challenge: finding the world's happiest pet, in photos shared on Twitter and Instagram with the hashtag #happypet. The moderated submissions were then made available for public vote, with a live leaderboard shown on the brand's website and Facebook Page.

THE OUTCOME:

Thousands of photos were shared and votes were cast across social networks, driving millions of potential impressions and helping the charity continue to raise awareness and drive donations.