Case Study: Global Beer Brand

A leading beer brand used our platform to drive unprecedented social engagement - with a celebrity twist!

CHALLENGE:

A leading global beer brand planned a major campaign around a celebrity spokesperson. They sought to extend this campaign via social media, driving offline action once a certain threshold of social engagement had been reached across Twitter, Facebook, Instagram and YouTube.

OUR SOLUTION:

Hashtag'd partnered with the brand and their agency partners to deliver an fully-fledged solution based on our "Tag to Unlock" product.

THE OUTCOME:

The brand secured unprecedented social engagement across Twitter, Facebook, Instagram and YouTube.